pure and simple

1. No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]

Example Sentences

The president seems to be engaging in blackmail, pure and simple.

From Salon

The chair of the Northern Ireland Policing Board, Mukesh Sharma said: "This violence is racism – pure and simple."

From BBC

Police have described the disorder as "racist thuggery, pure and simple" and targeted at ethnic minorities and law enforcement.

From BBC

By ignoring the new rules, he said, Dhillon’s letter “shows what we already knew, which is that this administration isn’t concerned at all about protecting athletic opportunities for girls, this is just about bias against transgender people — pure and simple.”

From Los Angeles Times

Machado said his arrest and those of dozens of others was "state terrorism, pure and simple".

From BBC

Related Words

• authentic 
• bright 
• classic 
• natural 
• neat 
• perfect 
• plain 
• real 
• simple 
• transparent 
• true 
• unadulterated