endorsement

Also in·dorse·ment

[en-dawrs-muhnt]

noun

1. approval or sanction.

   The program for supporting the arts won the government's endorsement.

2. the placing of one's signature, instructions, etc., on a document.

3. the signature, instructions, etc., placed on the reverse of a commercial document, for the purpose of assigning the interest therein to another.

4. a clause under which the stated coverage of an insurance policy may be altered.

endorsement

/ ɪnˈdɔːsmənt /

noun

1. the act or an instance of endorsing

2. something that endorses, such as a signature or qualifying comment

3. approval or support

4. a record of a motoring offence on a driving licence

5. insurance a clause in or amendment to an insurance policy allowing for alteration of coverage

Other Word Forms

• nonendorsement noun
• preendorsement noun
• reendorsement noun
• reindorsement noun
• subendorsement noun
• superendorsement noun

Word History and Origins

Origin of endorsement¹

First recorded in 1540–50; endorse + -ment; compare Anglo-French endorsement

Example Sentences

Listed among creditors in Aspiration’s bankruptcy documents is Leonard, raising questions about whether his $28-million endorsement deal with the company skirted NBA salary cap rules.

From Los Angeles Times

“There is nothing unusual or untoward about team sponsors doing endorsement deals with players on the same team,” the statement said in part.

From Los Angeles Times

“Every other celebrity endorsement combined would not have met even a quarter of Kawhi Leonard’s endorsement,” the employee said.

From Los Angeles Times

Part of the agreement will see Nike provide football boots and goalkeeper gloves to all players in the WSL and WSL 2 who do not have an endorsement deal.

From BBC

As an executive, he was instrumental in signing Michael Jordan to his groundbreaking endorsement deal with Nike.

From Los Angeles Times

Related Words

• advocacy 
• affirmation 
• approval 
• backing 
• commercial 
• confirmation 
• favor 
• permission 
• ratification 
• recommendation 
• signature