demographic

[dem-uh-graf-ik, dee-muh-]

adjective

1. of or relating to demography, the science of vital and social statistics.

noun

1. a single vital or social statistic of a human population, as the number of births or deaths.

2. a specific segment of a population having shared characteristics.

   The producers were looking for a show that would appeal to the 18-34 demographic.

demographic

/ ˌdɛməˈɡræfɪk, ˌdiːmə- /

adjective

1. of or relating to demography

noun

1. a section of the population sharing common characteristics, such as age, sex, class, etc

Other Word Forms

• demographically adverb
• demographical adjective

Word History and Origins

Origin of demographic¹

First recorded in 1880–85; demo- + -graphic

Example Sentences

It failed to keep up with changing shopping habits among its key demographic – teenagers and young adults – primarily the rise of online shopping.

From BBC

That younger demographic is one movie exhibitors hope to increasingly court, particularly with the success of PG-rated movies like “Lilo & Stitch” and Universal’s live-action adaptation of “How to Train Your Dragon.”

From Los Angeles Times

That could present a shift in the way theaters and studios cater to Gen Alpha, a key demographic born 2013 onward, to their future survival.

From Los Angeles Times

Strong majorities of registered voters across demographic groups — urban and rural, racial, education levels — said UC research was good for their communities, including 62% of Californians with only high school degrees.

From Los Angeles Times

“I was really excited to get their input as the target age demographic as well,” she said of her younger siblings.

From Los Angeles Times

Related Words

• analytical 
• numerical