Dictionary.com

Are you ready to have an aha moment? “Mad Men” has more sin and angst than your average pop culture sensation, but the show’s characters hardly meet the definition of insanity. This “mad” doesn’t refer to a bunch of pissed off guys in natty retro attire, either.

“Mad men” is a historical term short for “Madison Avenue” men, coined by the advertising industry itself, in typically self-promotional fashion. Madison Avenue, of course, has been synonymous with the advertising industry since the 1920s. On closer examination, however, the story gets more interesting.

Why is it Madison Avenue, not street, boulevard, or road? When Manhattan was planned out in 1811, streets (like Madison Avenue) running North-South were designated as avenues.  The street wasn’t part of the original plan, but was inserted between Park Avenue (formerly Fourth) and Fifth Avenue in 1836.

We know for a fact that the avenue in question was not named for “the Madison,” a dance craze from the 1950s which Don Draper would have scoffed at. The fourth president of the United States, James Madison, has innumerable roads, cities and entertainment complexes named for him. One of the more famous Madison namesakes is Madison Square Garden, a landmark of raucous recitals and pugilism. There’s a catch; the “Garden” was relocated off of Madison Avenue long ago, but kept the name. “Mad Men” would certainly appreciate the advertising savvy of that decision.

Now you know what the “mad” stands for, but what about the “A” in The A-Team?” The answer is more interesting than you might imagine.

Time to Tap Your Community Resource at Grand Terrace Branch!

El Chicano Weekly April 23, 2009 | Jeune, Christine (ProQuest: … denotes text stops here in original.) While the cost of everything keeps going up and budgets get ever tighter, it’s good to remember that there is one community service that remains free to everyone – your branch library. This special place offers services to everyone, from children to seniors. Seniors can learn to use a computer, while teens can hang out with friends and play video games. The little ones can do crafts, have a story read to mem, and get a snack. These events are often sponsored by such businesses as Starbucks and Honey Hill Bakery. see here new release dvd

Here’s the rundown at Grand Terrace Branch Library: For children we offer story time on Monday and Tuesday mornings at 1 1 am. The first Saturday of each month is craft day for kids as well. Thursday is a special morning for seniors to get help using the computer. Wednesday evenings, all ages gather at the library to join the Grand Terrace Knitters and show off all they have made or learn how to knit if they are new to the craft. We offer new release DVD check outs for only $1 .50, which goes right back to the library. Libraries today offer services and classes to enrich the lives of those in the communities they serve. go to website new release dvd

And after a week or two of spring break, as we’re all thinking of what the kids will be doing during their summer break, we have a suggestion: Get them into our Summer Reading Program, which runs…

[Author Affiliation] by Christine Jeune, Grand Terrace Branch Library Jeune, Christine

29 Comments

  1. Mad Max -  February 21, 2013 - 8:14 am

    … except that the phrase Mad Men was never used on Madison Avenue … it was mad(e) up and presented as such by the men in Hollywood … Holly holy

    Reply
  2. Reality -  October 1, 2010 - 10:59 pm

    Oh yeah, and what’s your problem, Hoopermazing? Captain Obvious isn’t always right. If you read this article without it telling you that the Madison in Madison Avenue comes from James Madison, wouldn’t you still want to know?

    Reply
  3. Reality -  October 1, 2010 - 10:54 pm

    @Betty:
    @TA:
    @Elsie: I agree with all of you, this entire article is confusing! They answer a question (what does the “Mad” in “Mad Men” come from?) with a question (what does the “Madison” in “Madison Avenue” come from?), which they never really answer. I mean, it doesn’t hurt to know that the fourth president has a bunch of stuff named after him, but they should really come right out and say that this street is named after him. Hinting that James Madison might be the cause of this whole story just isn’t enough for me. All I’m saying is that I would expect more from a dictionary website.
    P.S. What’s with that last sentence? The origin of the A in A team is even less interesting than I imagined. It stands for Alpha.
    P.P.S. I expect more from this website because it defines things, and their answer is very undefined.

    Reply
  4. Betty -  September 13, 2010 - 5:40 am

    relocated off of Madison Avenue
    “off of”?

    Reply
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