In a world that knows too many details about unimportant matters, one would think that our collective expertise could be certain about something as essential as the days of the week. There is, however, a scholarly debate regarding which goddess of love in Norse mythology is the namesake of “Friday.” To complicate matters, it may be that Frigg (or Frigga) and Freyja were at one point one goddess, or at least stemmed from the same one. It’s a headache.
Here’s a dollop of the facts we know about both divinities.
Frigg is the queen of Asgard, the capital city of the Norse gods. She is a major goddess, and most myths focus on her roles as a wife and mother. Frigg is also said to be prophetic. Like her husband Odin, Frigg sometimes sits in a high seat called Hliðskjálf. From there she can look into other worlds.
Freyja, which is Old Norse for the “Lady,” has many associations, which include fertility, gold, and death. She rides a chariot that is driven by two cats. When she’s not in her chariot, she’s also known to hitch a ride on a boar she owns called Hildisvíni.
Friday is also associated with the planet Venus. In most Romance languages, the word for Friday derives from dies Veneris, which in Latin means “day of Venus.” For example, in Romanian Friday is vineri, and in French it is vendredi.
Examiner (Washington, D.C.), The December 31, 2009 | Examiner Commentary Writer They can’t even get snowfall at National Airport right Sometimes a simple argument works better than a complex one to debunk public support for an establishment hoax. Topper Shutt says Ronald Reagan Washington National Airport’s snow accumulation figures for the December blizzard were low, as they always are when it’s windy.
The reason is quite simple: National Airport is surrounded by water on three sides, so snow can blow from the measuring location into the water, but once it touches the water, it can’t blow any farther. The fact that snow accumulation in nearby Arlington and Alexandria is greater further confirms the fact that National Airport’s snow accumulation data are systematically biased. The Naval Observatory, National Oceanic and Atmospheric Administration headquarters near the D.C.-Silver Spring line, Lafayette Square or Pershing Park across from the Commerce Department would all be better measuring venues. in our site global warming hoax
The symbolic significance of the inaccuracy of the national capital’s snow accumulation measurements is an enormous tool to persuade people not to trust climate and weather experts.
Dino Drudi Alexandria Freedom is freedom, even if the recipients don’t want it So what if we gave freedom and democracy to some against their will, as happened to many East Germans when the Berlin Wall was pulled down by people from both sides, or the South Vietnamese? Do you think they or their children would want to go back? If so, why have the “Napalm girl” and her North Vietnamese hubby not defected back to Vietnam from North America?
During the American Civil War, U.S. President “Honest Abe” Lincoln freed all slaves owned by the Southern Confederate (but not those owned by his own Northern Union) states. This freedom was granted only to weaken the Southern states’ economies and thus their ability to wage war. But it was freedom nonetheless.
It’s the same with the Iraqis. Freedom is freedom, to be enjoyed by all future generations. When given the chance, Iraqis voted for democracy — twice. this web site global warming hoax
Howard Hutchins Wonga Park, Victoria Australia DNA couldn’t save three members of my family Re: “DNA clears man jailed 28 years for rape, murder,” Dec. 14 It’s a shame DNA wasn’t available in 1951, when seven black men (five of them under the age of 20) were executed in Richmond, Va., for the rape of one married white woman. They became known as the Martinsville Seven, the largest mass execution for rape in U.S. history.
For the record, three of these young men were relatives of mine.
Pam Hairston Washington Examiner Commentary Writer
O’Neill’s New Appeal: Form & Function
Orange County Business Journal August 29, 2011 | Hamanaka, Kari Seeks Share From Nike, Gap in $3 IB Activewear Market Surf brand O’Neffl Clothing USA is betting that its new activewear line will win a place for the Irvine-based label in the highly competitive women’s workout apparel market.
The company says its O’Neill 365 collection mixes technical fabrics and fashionable cuts as key points of distinction in a segment dominated by big names such as Beaverton, Ore.-based Nike Inc. and Gap Inc. in San Francisco.
“We saw a need for it in the market as far as there were lines out there that were very highperformance and then lines that have a fashion-forward focus,” said O’Neill Director of Marketing Cedar Carter. “We saw a nice place in the middle to merge performance and fashion.” O’Neill 365 is geared toward women who hike, run and walk, as well as practice yoga and other activities. It’s a slice of the market worth $3 1 billion in sales last year, according to Port Washington, N.Y., consumer and retail research company NPD Group Inc.
The Jine includes sports bras, tank tops with built-in support, hooded sweatshirts, capris, and other pants and jackets. It’s divided into three categories: workout clothes, performanse pieces and separates that can be layered over gym clothes. see here athleta coupon code
Prices range from about $30 to $90, on par with competitors.
3XDRY A technical aspect blends function and fashion. O’Neill is pushing what it’s calling 3XDRY, a fabric that’s waterproof on the outside and absorbs moisture on the inside to eliminate sweat marks.
O’Neill Clothing USA has the license to make clothing under the O’Neill brand. It operates as a division of action sports apparel licensing company La Jolla Group Inc., which is also in Irvine and counts Rusty, Metal Mujisha, True Love & False Idols and other brands in its portfolio.
It recently launched its first in-house line cailed In God’s Hands.
La Jolla has sales of about $200 million, according to a Business Journal estimate.
The company doesn’t break down sales by division, but O’Neill is believed to be one of its larger brands in terms of sales.
More recently, La Jolla has said it’s pushing to diversify its brand portfolio.
Earlier mis year, La Jolla struck deals with Rancho Dominguez-based FMF Racing and Los Angeles skateboarding website and indoor skate park The Berries to make clothes under those brands. It also shed surf brand Lost at the start of the year (see story, page 1).
O’NeilFs move into women’s activewear matches La Jolla’s overall diversification strategy. The 365 Une holds the potential to bring significant revenue from a raft of retailers besides surf shops, department stores and other mall chains. this web site athleta coupon code
New Market “We’re going to be able to reach a new market with 365 at athletic specialty stores, yoga studios and boutiques, upscale fitness boutiques and surf specialty accounts that have an active customer base,” Carter said.
It’s a slightly older customer the company is targeting – ages 25 to 35. That could match up well with the line’s higher price points and help shelter it from the finicky juniors business that hasn’t been kind to surf apparel companies since the recession.
“In the past couple years, we’ve started diversifying our image in general to let people know we are more than just a surf brand, and obviously our roots are in surfing and tied to the ocean, but we have evolved into a fashion brand as well; so this is just another extension ofthat, and it’s reaching a different customer than the current juniors clothing base,” Carter said.
The company has plans to launch a national marketing campaign for the 365 line with print ads in fitness and lifestyle publications plus a digital campaign that includes social media.
O’Neill hired Olympic swimming gold medalist Natalie Coughlin to be featured in the print ads and in-store marketing materials.
BIg Competition To succeed in the U.S. women’s activewear market, O’Neill will compete against much larger companies marketing fashion and hightech performance pieces.
Nike is the big player in the athletic shoe and clothing world, but more boutique-style companies have cropped up in recent years looking to tap the women’s activewear market.
Gap acquired Petal uma-based Athleta Inc. in 2008 and is aggressively growing the brand.
Earlier this year, the company opened an Athleta flagship store in San Francisco and most recently opened two stores in New York.
More Athleta stores are set to open in Newport Beach, Los Angeles and other locations later this year.
“Pushing Accelerator” Gap Chief Executive Glenn Murphy told analysts during an Aug. 1 8 call that the company is “pushing on the accelerator” with Athleta.
He added during the call that “anybody who’s in our way competitively, we think we have a better model.” Baltimore-based Under Armour Inc. is also getting aggressive: Chief Executive Kevin Plank said in statement issued last month that “201 1 is a year where we are on the offensive.” Under Armour upped its profit and revenue outlook for the year last month.
Revenue is expected to come in around $1.4 billion, representing as much as 35% growth from last year.
Profit is expected to be up as much as 42% this year to $155 million to $160 million.
Other industry competitors include Canada-based Lululemon Athletica Inc. and Greensboro, N.C.-based VF Corp.’s Lucy Activewear Inc. in Alameda.
[Sidebar] O’Neill 365: technical fabrics that eliminate sweat maks Hamanaka, Kari
Back to Top