On Saturday the International Union of Pure and Applied Chemistry proposed the names of two new elements. Currently element number 114 and element number 116 do not have official names in the periodic table of elements. The elements were previously known as ununquadium and ununhexium. Those long, unpronounceable words were the temporarily used systematic element names. The names are generated from their atomic number, but like most things in physics, the procedure is incomprehensible to us laypeople. If you’re curious, the guidelines are further explained in Principles of Chemical Nomenclature.

Why is there such confusion over what to call these elements? There wasn’t always such brouhaha over what to name elements. The common elements, like carbon, helium, and iron, were named for common things. Carbon referred to coal or charcoal; helium comes from the Greek word helios meaning sun; iron dates back to the Proto-Germanic meaning “heavy metal.” Unlike common elements, these newer elements were synthesized in a lab; they are not observed in nature. They are very unstable and quickly dissolve into other elements. (What exactly makes an element? It is a pure chemical substance that is distinguished by the number of protons in its nucleus. Hydrogen has 1 proton; helium has 2; and so on.)

Since these new elements were invented, so to speak, their names cannot rely on a clear lineage of vocabulary. Rather, the International Union of Pure and Applied Chemistry must choose names for them.

For example, the IUPAC honored Pierre and Marie Curie by naming atomic element 96 curium in 1948. And just last month three new elements were christened: Darmstadtium, Roentgenium, Copernicium. Roentgenium and Copernicium were named after influential scientists, and Darmstadtium honors the town in Germany where the element was first discovered.

The proposed names for element number 114 and element number 116 are both based on the laboratories that were essential in their creation. Livermorium was first observed at Lawrence Livermore National Laboratory, outside of San Francisco, and flerovium was created in Russia’s Flerov Laboratory of Nuclear Reactions. The Flerov Lab was named for a Russian physicist, Georgiy N. Flerov who discovered the spontaneous fission of uranium. The Livermore Labs, on the other hand, were named for the town they are located in: Livermore, California. Livermore received its name from a rancher, Robert Livermore, who immigrated to California from England in 1816. He wasn’t a physicist, but his name is now famous throughout the science community because of the lab that bears it.

Why aren’t these names official yet? The International Union of Pure and Applied Chemistry has opened the discussion to the public for feedback. According to a press release, “The Provisional Recommendations will be made available in the very near future for Public Comment for five months and will also be sent to expert referees.”

What do you think about the proposed names? What other names should be considered?

Shutterfly Lowered to Neutral – Analyst Blog

Zacks Investment Research – Analyst Blog February 16, 2011 | Zacks Equity Research Shutterfly Lowered to Neutral – Analyst Blog We recently downgraded our rating on Shutterfly Inc. (SFLY) from Outperform to Neutral. The rating was downgraded primarily due to lower seasonal demand, which would lead to losses in the first quarter and siften the impact of the WMSG acquisition.

Fourth Quarter Flashback Shutterfly’s adjusted fourth-quarter 2010 earnings of $1.18 per share fsurpassed the Zacks Consensus Estimate of 95 cents. The company’s earnings also topped its own guidance range of 97 cents to $1.04. this web site shutterfly coupon codes

In the quarter under review, net revenue increased 27% year over year to $166.2 million surpassing the Zacks Consensus Estimate of $154.0 million and the guidance range of $148.5 million to $153.5 million provided by the company. The rise was primarily driven by improved revenues from personalized products.

Increased usage of digital cameras combined with easy accessibility of high-speed Internet provides significant expansion potential for the company. Product innovation, focus on developing a successful commercial printing business, strategic partnerships with retailers and opportunistic acquisition also augur well for its growth.

Moreover, the first half of 2011 will likely see the introduction of a new photo book platform. In fact, post earnings, management indicated that it expects continued improvement in non-holiday growth rates.

On the downside, Shutterfly’s business is highly seasonal, with a large proportion of net revenue, net income and operating cash flows coming during the fourth quarter, which is the holiday season. More than 50% of fiscal net revenue are generated in the fourth quarter.

Since, Shutterfly’s upcoming quarters are seasonally weak, we remain cautious on the stock. Shutterfly expects to post a GAAP loss of 26-30 cents per share for the first quarter. Excluding one-time items, losses are expected to range between 14-17 cents.

The recent WMSG acquisition, which is expected to strengthen Shutterfly’s struggling printing business, is still in the early stages of business development and is likely to take some time to materialize.

Agreement – Estimate Revisions Over the last 30 days, 6 out of 10 analysts lowered their estimates for the first quarter of 2011 while none moved upward. Similarly, 5 out of 11 analysts slashed their estimates for second quarter 2011 to reflect the lower seasonal demand and only one analyst ? raised the same. go to website shutterfly coupon codes

Magnitude – Consensus Estimate Trend During the last 30 days, estimates fell 8 cents and 3 cents, respectively, for the first and second quarters. The current Zacks Consensus Estimates are a loss of 25 cents for the first quarter reflecting a year-over-year decline of 37.22% and a loss of 21 cents for the second quarter reflecting a year-over-year growth of 4.96%.

Shutterfly remains a leading provider of Internet-based social expression and personal publishing service, but we also see faster-than-expected obsolescence of its print photo business due to social media sharing and faster-than-anticipated adoption of home photo printers.

The company’s competitors include LookSmart Ltd. (LOOK), Snapfish owned by Hewlett-Packard Company (HPQ) and Photoworks and Webshots brands of American Greetings Corp. (AM). These companies offer certain services similar to those of Shutterfly and in some cases at lower price points.

“SFLY” Free Stock Analysis: Buy? Sell? Hold?

“HPQ” Free Stock Analysis: Buy? Sell? Hold?

“LOOK” Free Stock Analysis: Buy? Sell? Hold?

“AM” Free Stock Analysis: Buy? Sell? Hold?

Zacks Investment Research Zacks Equity Research


  1. Zane -  January 9, 2012 - 7:00 am

    Great scott! They should at least wait ’til I’m a famous chemist before they go all willy-nilly naming stuff! Don’t they like the sound of “Zanium”? Huh? Eh?

  2. Ric Del -  December 19, 2011 - 9:37 pm

    I believe the names are perfect. I mean, there is really only one other option that is naming them after a person because the elements only last for up to less than a second and they take hours just to make an isolated atom of the element so I don’t see many other options

  3. DEMACIA!!!!! -  December 18, 2011 - 6:52 pm

    lol Dustin LachlanA and Bookworm all you guys have chemistry in school like me. I’ve always been wondering why they never changed the names of the three-letter symbol elements (UUQ=ununquadium), now i know. My three-year old textbook says ununquadium in it and i was wondering if they had changed the name yet. Funny that the most relevant comments are by eight graders.

  4. the guy with the face -  December 15, 2011 - 1:57 pm

    how about “nonexistium?”

  5. LachlanA -  December 11, 2011 - 6:10 pm

    FINALLY! someone, who is practically the same as me has the same opinion as me that these people are being very, very immature.
    and yes Madcom, we both referred to you.

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