Does the smell of bacon affect the meaning of a word?

A new study is so fascinating that we immediately wondered how it would apply to words. You, of course, are our greatest resource for insight. After you read about the experiment, help us think about how word meanings change depending on what else is going on around you.

Researchers at the Crossmodal Research Laboratory are investigating how our different senses impact each other, and they recently conducted a trial to learn how sound affects taste.

(What is this sensory confusion technically called? Synesthesia. Read more about the peculiar sensations here.)

The test subjects were given pieces of toffee. First, when they ate the toffee, low-pitched music played in headphones. Then, they ate another piece of the same toffee while high-pitched tones played. The first bite tasted more savory to the participants, and the second bite tasted sweeter.

Sounds can cue other sensory responses. As eminent psychologist Ivan Pavlov proved a century ago, bodily responses can be triggered by certain cues, what he called the “conditioned reflex”. In his pivotal experiment, he proved that if you play a bell before a dog eats, the dog will associate the sound of a bell with food. In the future, if you play a bell and do not show the dog food, the dog will salivate as if food were present.

In the study with the toffee, it is unclear if the reaction is innate, or if we somehow learn to associate high-pitched sounds with sweet tastes. The study was conducted with the chefs from The Fat Duck, a famous high-end restaurant in London. What if a restaurant played lower pitched music during the main course and higher pitched music during dessert? Could that impact our dining experience?

What do we call words that mimic how they sound? Learn about a silent bag of chips that proved the rule here.

Do you think high-pitched tones make you think of sweeter flavors? Do smells, music, or other sensations affect how you understand what you read or hear? Let us know and share examples from your life, below.


EA to Purchase PopCap Games.

Entertainment Close-up July 15, 2011 Electronic Arts announced an agreement to acquire PopCap Games, a provider of games for mobile phones, tablets, PCs and social network sites.

With titles like Plants vs. Zombies, Bejeweled, and Zuma, and a ability to create new hits, the Company said PopCap is a leader in the market for casual digital games.

“EA and PopCap are a compelling combination,” said EA CEO John Riccitiello. “PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.” “We picked EA because they have recast their culture around making great digital games,” said David Roberts, CEO of PopCap. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.” “PopCap has a proven financial trajectory with sustained revenue growth and double-digit operating margins,” said EA CFO Eric Brown. “On a non-GAAP basis, this deal is expected to be at least ten-cents accretive in fiscal year 2013.” According to a release, PopCap is digital and social gaming company with more than 150 million games installed and played worldwide on platforms such as Facebook, RenRen, Google, iPhone, iPad and Android. In calendar year 2010, approximately 80 percent of PopCap’s revenue was on high growth digital platforms. here google iphone app

EA will pay approximately $650 million in cash and $100 million in shares of EA common stock to be issued to certain stockholders of PopCap. In addition, the PopCap sellers are entitled to additional variable cash consideration, contingent upon the achievement of certain non-GAAP earnings before interest and tax (“EBIT”) performance milestones through December 2013, EA’s third fiscal quarter end.

At the upper end of the earn-out, the performance targets for EBIT are approximately $343 million in total PopCap standalone EBIT generated over the two-year period through December 2013. The exact earn-out calculation is subject to adjustments. EA will also provide up to $50 million in long-term equity retention awards to PopCap employees to be granted over the next four years.

Transaction and financial highlights, as described by the Company, include:

-The transaction is expected to close in August 2011, subject to customary closing conditions, including regulatory approvals.

-On a non-GAAP basis, the acquisition is expected to be EPS neutral to EA’s fiscal year 2012 results, as a result of one-time transaction costs, and at least $0.10 accretive to EA’s FY 2013 non-GAAP EPS.

-For the first quarter of fiscal year 2012, EA is announcing preliminary results of approximately:

-$500 million to $525 million in non-GAAP revenue versus guidance of $460 million to $500 million of non-GAAP revenue.

-($0.40) to ($0.37) in non-GAAP diluted loss per share versus guidance of ($0.49) to ($0.44) in non-GAAP diluted loss per share.

-EA is reaffirming its full year fiscal year 2012 non-GAAP guidance of $0.70 to $0.90 diluted earnings per share. EA is also increasing its full year non-GAAP revenue guidance to a range of $3,800 million to $4,025 million to account for the inclusion of PopCap for a portion of FY12.

-EA is announcing preliminary guidance for the second quarter of fiscal year 2012 of non-GAAP diluted loss per share ranging from ($0.15) to ($0.05).

-EA has executed a commitment letter for a $550 million senior unsecured bridge facility with Morgan Stanley Senior Funding, Inc., J.P. Morgan Securities, J.P. Morgan Chase Bank, N.A., UBS Securities, and UBS Loan Finance, that EA may choose to draw upon prior to closing the acquisition. EA expects to explore permanent financing options in connection with the funding of this acquisition. Morgan Stanley & Co. provided EA’s board of directors valuation advice in connection with the transaction. EA was also assisted by UBS Investment Bank. see here google iphone app

In addition, the Company noted that the $600 million share repurchase program that EA announced in February, remains in effect. As of July 1, EA has repurchased 7.1 million shares for a total of $149 million under this program. EA is not obligated to repurchase any specific number of shares under the program and the repurchase program may be modified, suspended or discontinued at any time.

Electronic Arts will host a conference call on July 26, at 2 pm PT (5 pm ET) to review its results for the first quarter ended June 30, and its outlook for the future. During the course of the call, Electronic Arts may disclose material developments affecting its business and/or financial performance. Listeners may access the conference call live through the following dial-in number: 773-799-3213 (domestic) or 888-677-1083 (international), using the password “EA” or via webcast at investor.ea.com.

Electronic Arts is a company focused on digital interactive entertainment.

PopCap is a global developer, publisher and operator of casual video games.

More information:

((Comments on this story may be sent to newsdesk@closeupmedia.com))


  1. RedLeafRenegade -  October 20, 2015 - 7:09 am

    Bacon is so juicy, so savory, so crunchy, so irresistible, so good that when you read this you either drove or begged you parents to take you IHOP
    PS How many people were salivating as they read this or actually went to IHOP

  2. Jed Keegan -  January 30, 2014 - 6:36 pm

    The definition of bacon is pure beauty, and nobody can say no to that

  3. wolf tamer and tree puncher -  December 10, 2013 - 5:42 am

    What in the world does the title have to do with the article? there’s nothing about the smell of bacon – or any other food – or the meaning of a word. Completely off-topic.

    @marytorres !so chula!:
    Uh…who r u talking 2??

    I love the smell of bacon, & the sizzle of bacon frying…all this talk about bacon is making me hungry! :) All u vegetarians are totally missing out!

  4. LOL -  July 23, 2012 - 1:49 am

    wow I just read the comment at the top at how he/she commented on the title of the article including the word bacon in which in fact it didn’t and after I read the article it occurs to me that they only put the word ‘bacon’ in the title to make us seem more interested and click on the article if some of you know what I mean.

  5. Grace -  June 23, 2012 - 10:50 am

    It’s an interesting idea. It would be really neat if resturants enclosed each table of people, so that low music could play when those were eating, and higher music when the table next to them, even at the same time was eating. It might improve the taste. It’s definitely something to consider. Or at least I would consider it if I was in that business.

  6. Hamachisn't -  June 19, 2012 - 2:12 pm

    Two or three decades ago I came up with almost a “spectrum” of tastes for different kind of meats. I use two different scales of words to describe them. In the following list, the meats area listed from “dark” to “light” or from “bass” (low frequency) to “treble” (high frequency):

    herring & mackerel
    sole & trout & bass

    Now, I’ve listed these for a few friends over the years. I always start out by explaining that there’s something really weird about this but I think of it this way, and after I give the list, my friends always seem to see some sense in that order. I’ve learned that it’s not just me feeling this; I just happened to notice it.

    This could probably be expanded to include fruits & vegetables, drinks, and other comestibles. For example, coffee is darker than tea, which is darker than orange juice.


  7. Mitchell Rilatos -  April 26, 2012 - 12:18 pm

    First comment

  8. sherryyu -  April 25, 2012 - 12:50 pm

    werid topic very werid topic

  9. yayRayShell -  April 22, 2012 - 4:07 pm

    I think like for example if you listen to rock music and eat chicken you would probably be in a partying mood and think it meaty. I think music influences your mood which influences how you taste things.

  10. Alex -  April 21, 2012 - 2:53 pm

    i don’t know about toffee and high pitched music but i cannot enjoy my dessert if there is a screeching sound..or for that matter i just cannot bear to eat if i smell anything that is ‘unedible’ around me or if the food has a soapy flavour.or if i smell detergent around…yuck i could throw up,just thinking about it!

  11. mary torres !so chula! -  April 21, 2012 - 8:40 am

    @yo everyone

  12. yo -  April 19, 2012 - 2:36 pm

    uh, mary torres !so chula!
    who are u talking to?

  13. Chi -  April 19, 2012 - 12:03 pm

    I didn’t even read the article i just saw “Bacon” and knew I should comment. XD

  14. mary torres !so chula! -  April 19, 2012 - 7:50 am

    thats nice to know i love you and always will lol :) :)

  15. Mary -  April 18, 2012 - 8:57 am

    Oh, oh, I think I got it. When you think about the smell of bacon, you can’t understand words, because the brain become like a bacon. (see the picture). That’s why this article make no sense to me.

  16. Mary -  April 18, 2012 - 8:53 am

    Something is missing from this article. Something that goes after bacon…or….I might be wrong.

  17. Nidnat -  April 17, 2012 - 8:42 am

    Oh this is a very vexed question to be asked for a naive person like me but i have my own share of repressed words within my puzzled mind…..
    …..everything we do in everyday lives are seemingly conditioned to the past experiences and incidents..am i right? say, you had drank a very crude hard liquor on last Sunday, and you had terrible time when you reached your bedroom, frequently visiting bathroom to take-off this hellish drinks. and coincidentally on next Sunday your close friend asked you to have some shots of the same horrible liquor you had last Sunday. will you drink it??? sure if you are an addict but not true for the beginners. right?
    so the experiences of the past days play crucial role in the functioning of your mind on the particular matters or events or situation. this is just the same but different interpretation of the much revered work of the eminent Russian psychologist Ivan Pavlov. say while eating a very delicious meal or reading a very captivating and entertaining story or news, somebody in your room hit the rock and hard, ear-piercing music, will you like to continue with the eating or reading??? I don’t think so! it gives you the bad impressions or evoke you the resentments that may lasts for a day or an hour. again after many days you had heard this same frustrating music while engaging in some activities or just leisurely taking a rest, what will be your reactions? complacent or same as the earlier incidents, because it had really spoiled your day. is it right?
    so in a nutshell if a resound my words , the conditioning is the main tenet that influence your sensory perceptions.
    every is to do with the mind and its judgement- whether rationale or instrumental
    account. this is also proved firmly by the broad Asian Buddhism teaching of meditation and mindfulness. if you, reader(s), want to know more explore on this topic- meditation. well sorry i went too far!

  18. Michele -  April 16, 2012 - 11:13 am

    Totally agree with all of you about the topic being misleading – wth seriously…lol I liked Sheesh’s response most of all with the world is madness! lol

  19. elasha -  April 16, 2012 - 6:22 am

    It’s a new frontier for science.

  20. thefutureisdull -  April 16, 2012 - 5:23 am

    I’m sure there are as many clueless people as there are sarcastic…but just to clarify; They used bacon as a damn example since it is a very popular food.

  21. EMHoltJr -  April 16, 2012 - 3:38 am

    You all are missing the point. Re-read the first paragraph: “A new study is so fascinating that we immediately wondered how it would apply to words. You, of course, are our greatest resource for insight. After you read about the experiment, help us think about how word meanings change depending on what else is going on around you.”

    Here’s their query: if sound can affect the way something tastes, can senses like smell affect word meanings?

    I love dummies who point to another as the source of stupidity.

  22. Alekxi -  April 15, 2012 - 8:47 pm

    Actually bacon has one of the strongest smells.

    The fact that most of you did not comprehend why the word bacon was used and also how it was said that “the headline was misleading” is sad. I imagine how much lower your level of comprehension would be if you would not visit this website.

  23. Mundaneity -  April 15, 2012 - 3:16 am

    The title is COMPLETELY unrelated to the article!!!

  24. sylvie -  April 14, 2012 - 12:56 pm

    So does this mean that someone with tinnitus would taste everything sweeter? :)

  25. Rachel-Arianna -  April 14, 2012 - 11:14 am

    thanx dylan

  26. 2nd -  April 14, 2012 - 9:37 am

    I haven’t read the second book of the hunger games. Try not to ruin it for the people who haven’t read it. And what does that have to do with this article?????

  27. 2nd -  April 14, 2012 - 9:31 am

    Cool article! I think they(dictionary.com) means that we should think about the question/ title, to all you confused people.

    And I do associate sweet with high music! They sort of go together.

  28. PointMan1 -  April 14, 2012 - 9:20 am

    So if you overheard a part of a conversation that went, “Yeah, he’s right” you might think that someone was just affirmed as being correct. However, if you had just been subjected to part of a Fox “News” segment then you may be inclined to think that a person was just affirmed to be a political conservative. Correct or Conservative. HUGE difference!

  29. Lou Nattick -  April 14, 2012 - 9:00 am

    I think you probably have the ability to learn very long strings of numbers just by ascribing a certain image to the order of the numbers or colours or in my case I see my account numbers as having a personality so I never forget them. I totally understand your number line thing. But I bet you are good at both math and memorizing numbers…..

  30. ArnieP -  April 14, 2012 - 7:21 am

    This article and the following comments made me wonder why our resturants pay no attention to acoustics when designing their dining areas? This is especially important as we age and our ability to hear becomes compromised. I know I can’t wait to leave let alone savor what is on the menu when in a very noisey resturaunt.
    I’ve been told that it’s by design so they can flip tables every 20 minutes and maximize profits. Maybe, but I will pay more to eat and enjoy than eat and run.

  31. Chuck -  April 14, 2012 - 6:17 am

    All sensory input affects perception of all inputs–including memory recall.

    There is a hierarchy which seems innate…the most primitive senses have priority.

    Smell/taste is very primitive–it saves the possessor from toxins, helps find food, identifies relatives, etc.

    Light sensitivity is also basic, alerts to potential threats, controls daily & seasonal activity cycles, helps identify potential mates, discriminates between individuals, etc.

    Since none of the inputs can be turned off, your mind, starting with the most ancient reflexes, prioritizes them regularly–minimum the 3 minute ‘now’ cycle. Combinations are remembered to identify situations & such.

    For an event to be memorable, there are several factors:

    Adrenaline fixes memory long term.Other sensations are part of the memory, since any one or more could be vital to recognizing the adrenaline producing event.

    Repetition, creates memories–but is subject to interval length.

    Events occurring 4/5 of ’3 minute now’s will be learned faster than things at wider separation (anything that happens 4x in 15 minutes will be remembered better than repetitions at 1 minute, 2 minute or >3 minute intervals.

    Timing can embed memory…if you eat at the same time daily (pr any other activity,) your body will prepare itself at that time for that function…saves time, Just as eating the same kinds of foods, preconditions your digestive system to process that food.

  32. Mark -  April 14, 2012 - 3:41 am

    Similar studies already cited in medical text book decades ago… The most discussed issue is pain. With the same stimulus strength, the same candidate will have different comment or grating in different time and/or different music background. It is believed the interpretation is “modified” by our mood at the time of stimulating..

  33. Emma -  April 13, 2012 - 11:15 pm

    … i don’t get this…

  34. sharma -  April 13, 2012 - 4:19 pm

    Where is the bacon???????????????

  35. emilia -  April 13, 2012 - 4:14 pm

    SO much for catchy words to get an audience…typical tabloid headline, and well used, but no Smithonian at all. The relation of music to toffee is about hearing to sensation; bacon to word is not. Who do they think we are…that journalism student to constructed the headline needs to eat more bacon…

  36. Rachel-Arianna -  April 13, 2012 - 3:16 pm

    Vanessa C and Hello and No Name…….you guys rock! (and any other vegetarians on the comments) I’m a vegetarian, too!
    Hello, i also hate the smell. :)
    Vanessa C, i wish i could try, too, but i can’t stand the smell!!!! :)
    No Name, it’s a good thing you can’t smell it because you probably won’t like the smell, maybe non-veg people do….

    Alice, no you did not get first comment, No Name did!!!! Vegetarians rock!
    jk, even though they do rock

  37. Mackenzie -  April 13, 2012 - 11:51 am

    Danielle, dictionary.com says that they wrote it at a random time, like when I submit this message it would say something different than what the actual time is. So these people probably wrote their messages at 5pm but it said they wrote it at 2am.
    But, they could be single…….jk

    vegetarians do have options probably i have some friends who r indian vegetarian they have plenty of options

  38. Weiner -  April 13, 2012 - 11:33 am


  39. Chocolate -  April 13, 2012 - 10:47 am

    I taste dark chocolate with lower music and energetic music makes me taste sweet cupcakes.

  40. E -  April 13, 2012 - 8:57 am

    everyone should learn sign language so that they order at a restaurant and listen to the differently pitched music as they eat. Could be cool.

  41. JJRousseau -  April 13, 2012 - 8:21 am

    Oui, contextually irrelevant universal generalization. Fat Duck? arf.

  42. Paulette -  April 13, 2012 - 8:10 am

    My mother took her lunch to work. She really enjoy braunswager. A soft
    brown sandwich ‘meat’. Inexpensive. As she took a bit of the sandwich
    she saw a small brown mouse run across the cafertiera floor. To this
    day she can’t eat that sandwich meat!

  43. Sam -  April 13, 2012 - 7:36 am

    The word BACON was enough to keep us reading.. it definitely affects our taste buds too

  44. ethan -  April 13, 2012 - 7:14 am

    it smells good

  45. ethan -  April 13, 2012 - 7:11 am

    hey dylan

  46. dylan -  April 13, 2012 - 7:11 am

    bacon is so GROSS!! all meat is

  47. William -  April 13, 2012 - 6:47 am

    The title of this article is more interesting than the article itself. I was thinking it was a study that showed eating bacon would make reading the Twilight saga feel less like stabbing my eye with a fork.

  48. Lace -  April 13, 2012 - 6:34 am

    I have never experienced music interfering with my taste, but I haven’t thought about it. The only things that distract me when I’m reading are music and telly, because I can’t focus on them both at the same time.

  49. Matthew -  April 13, 2012 - 5:46 am

    I wonder if bacon affects the meaning of the phrase MISLEADING HEADLINE.

  50. miss-mysterious -  April 13, 2012 - 4:45 am

    what this article is to do with its title??
    the title has no relationship with the text written below it…!
    i thought that i was gonna read something interesting……but its no use!
    at least……you people should share article according to the title..!

  51. Spring -  April 13, 2012 - 4:17 am

    After reading all the comments here, i end up laughing so hard about what Joe had said, his point of view was funny but he may be right. After what I said above, I recalled when I was at the restaurant dining while listenin to jazz songs that was bein played, I knew then that I started to love eating, but I don’t somewhat agree with the fact that the smell affects the taste, nah i don’t think so. As for me, I would love to dine at the resto that plays soft jazz music, coz i love to listen to it and it’s the music itself makes me calm and relax,its soothing so one would really love to stay and listen for awhile, I also experienced being at the restaurant that plays rock, i felt like I don’t wanna stay and eat anymore coz it was freakin noisy, so who would want to stay?, well, I’m not a rocker though.. As for me, A smell doesnt affect the auditory processing, nor our tastebuds nor vice versa, and eventhough it has its own explaination, I still don’t agree with it because I just never experienced it, like having to hear a soft or loud music and suddenly have my tastebuds change into sumthin sweeter or whatever… I think it’s just got to do with mentality :)

  52. Spring -  April 13, 2012 - 2:13 am

    It has absolutely nothing to do with bacon, what’s the smell of bacon got to do with the word? that’s crazy…

  53. iDontOwnAnApple -  April 13, 2012 - 2:12 am

    I think I fell into their little experiment cause as soon as I saw the word ‘bacon’ I clicked the link, lolol

  54. am just a kid -  April 13, 2012 - 1:54 am

    whoa whoa!!! i never thought dat smell of beacon affect our brain…. “what a thought”

  55. Danielle -  April 12, 2012 - 8:39 pm

    wow who posts at like 3 in the morning i bet your single no offense.
    ps for all you vegetarians out there idk how you would do no meat im from texas and thats all we eat

  56. lioy -  April 12, 2012 - 6:58 pm

    THAT IS REALLY CCCCCCCCCCCOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLLLLLL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!WOWOWOWOWOWOWOWOWOWOWOWOWOWOWOWOWOWOWOWOWO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  57. Mike -  April 12, 2012 - 6:45 pm

    this is just plain random

  58. TheChickenIsBurning -  April 12, 2012 - 5:57 pm

    Mmmmmmmmmmm. Baconnnn

  59. david101 -  April 12, 2012 - 5:15 pm

    k that doesn’t make sense what I wrote

  60. kitkat -  April 12, 2012 - 4:36 pm

    confused????? :/ why are you guyz talking bacon

  61. Sheryl Skoglund -  April 12, 2012 - 4:36 pm

    Trichinosis. Scavenger animal. Whatever they eat you eat.

  62. 1235646547987978987 -  April 12, 2012 - 4:07 pm


  63. 1235646547987978987 -  April 12, 2012 - 4:07 pm


  64. me8 -  April 12, 2012 - 3:48 pm

    @Lou Nattick:
    I totally do that too!! I know of at least one (if not several) people who do that, so I’m guessing that it’s not uncommon. I’m sure there’s been plenty of scientific research on the topic.
    I also do it with numbers–I have a little number line in my head that starts with zero at the bottom (well, depending on whether or not I’m thinking about negative numbers at the time, it might go farther and farther downward in negative numbers) and proceeds infinitely upward. It has a specific look, as though it’s written on a piece of paper, and sometimes I picture certain numbers in certain colors.

  65. dalton -  April 12, 2012 - 2:22 pm


  66. Mark Foster -  April 12, 2012 - 2:19 pm


  67. Mackenzie -  April 12, 2012 - 2:19 pm

    ok, so i agree that the title is to get attention, but how the heck are they related to the topic? readers get disappointed with bad articles, not to mention bad titles, though…

  68. iknowthesepeople -  April 12, 2012 - 2:17 pm

    Manish?! I know a Manish……it’s not really a popular name.

  69. SparkleHeart -  April 12, 2012 - 2:09 pm

    When I read a sad (or exciting, intense, happy) part in a book and play sad (or exciting, intense, happy) music I can visualize the scene clearer. Imagine watching an action or horror movie. Will the experience change without music? Maybe it will be less scary or exciting, vice versa.

  70. Ann lee -  April 12, 2012 - 1:37 pm

    Interesting article…that has nothing to do with bacon. Disappointing.
    Dictionary.com, I’m ashamed of your writer’s skills. You can do better.
    Nevertheless, I do find the subject quite fascinating.

  71. Hello -  April 12, 2012 - 1:01 pm

    I’m a vegatarian so I like hate the smell of bacon!

  72. nick -  April 12, 2012 - 11:45 am


  73. Mo -  April 12, 2012 - 11:26 am

    oops i said the same thing twice!

  74. Mo -  April 12, 2012 - 11:25 am

    When someone plays Bach bread tastes sweet

  75. Mo -  April 12, 2012 - 11:24 am

    Yeah, like when somebody plays Bach bread tastes sweet.

  76. NA -  April 12, 2012 - 10:56 am

    What does this research about the sounds affect our tasting have to do with the title “Does the smell of bacon affect the meaning of a word?”? This article does NOT even mention anything or explain how bacon affects the meaning of a word. WRONG TITLE was given.

  77. Jill -  April 12, 2012 - 10:47 am

    Is it possible that this was a sneaky way of determining if the word “Bacon” in the title would attract more readers?

  78. Abe -  April 12, 2012 - 10:33 am

    Come on people, the title is meant to bring in readers because everyone, except that vegetarian ;) likes bacon.

    In fact, the title itself might be an example of the argument in the article! Bacon brings to mind cheerful breakfast settings, sunny mornings, and just a blast of ungodly pork flavor. The epitome of unhealthy food that titilates our taste buds. So, already having all of these associations with bacon, our eyes see the word, and our mind goes wild. We perceive goodness coming our way, so we reflexively click on the link. We all know that bacon will not suddenly pop out of the monitor when we click on the link, its pure reflex to good experiences. What might have been a boring article to some is now extremely very appealing. “News article” becomes “breakfast dish”.

    And maybe it was completely random. Enjoyed the article though!

  79. Rick James -  April 12, 2012 - 10:27 am

    I will automacticly think that police is around.

  80. I agree -  April 12, 2012 - 9:25 am

    i agree this is off topic alot.

  81. dakota -  April 12, 2012 - 9:24 am

    i think you like bacon Alex

  82. Alex -  April 12, 2012 - 9:23 am

    i love BACON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  83. Alex -  April 12, 2012 - 9:22 am

    i love BACON!!!!!!!!!!!!!!!!!!!!!

  84. Alex -  April 12, 2012 - 9:22 am

    BACON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! is good

  85. cassa -  April 12, 2012 - 9:13 am

    My first question is whether the change in taste of toffee would be the same without the change in music. Often the first bite of food can taste different than the second or third.

    For the study to be truly valid, the researches would have had to do at least two trials-one with candy but no music, then candy with music.

  86. Tai -  April 12, 2012 - 8:44 am

    I’ve noticed that while eating lunch at school and having a song stuck in my head, my lunch tastes different. As an example I had Volitile Times (I forget the artist) trapped in my head while I ate chilly. It tasted more bland that ussual
    Weird study
    andd along with this, the others are right, you do pick weird titles fur some things, maybe a better title s in order such as Delectable (Spelling?) Sounds or Music fur the starving

  87. Cyndie -  April 12, 2012 - 8:42 am

    He says, “I love you” (paired with the smell of cooking broccoli)
    I say, “Whatever.”

    He says, “I love you” (paired with the smell of cooking bacon)
    I say, “Let’s have sex. After we eat the bacon.”

  88. Alisha -  April 12, 2012 - 8:19 am

    This article was interesting, but beacon had nothing to do with it, You should choose titles that fit the article better.

  89. Kdogfooman -  April 12, 2012 - 8:17 am

    This phenomenon might be tied to Pavlov’s dogs. Who loves candy and sweets more than children? The vast majority of candy sold is consumed by younger children while adults tend to enjoy more savory foods. Taking that into consideration, take a listen to some children’s music and compare it to the various popular types of music. The songs that are geared towards kids tend to be much higher pitched than those that are listened to by adults.

  90. dylan -  April 12, 2012 - 7:40 am

    bacon smells good

  91. The Cheshire Cat -  April 12, 2012 - 7:24 am

    mmmmmmmmmmmmmmmmmmmm *says dreamily* baaaaconnnnnnn!!!…..now i can smell it! why can i smell it?!?!?!……weird…..O.o

  92. Lezza -  April 12, 2012 - 7:20 am

    Oh, come on, you don’t have to read this blog too often to realize that the headline almost never has anything to do with what the blog is actually about.

  93. Lunatic -  April 12, 2012 - 7:18 am

    I agree with Jane.

  94. Aly! -  April 12, 2012 - 6:48 am

    This was really odd to me but it makes sense (and the helpful comments helped a lot too:-) ). I listen to music when I study and for some reason that just helps the information stick a little better. Not that I have tried this on purpose, but thinking about it I realize that the catchy, up beat songs did nothing for me besides want to sing along. If something a little calmer was played next, I was in the zone and really concentrated on what I was doing. Just a thought :-)

  95. J -  April 12, 2012 - 6:44 am

    To those of you who think the title is off topic, you weren’t paying attention. While the post does not mention bacon, the author mentioned several times that they were curious about what other ways senses work contextually. It is asking to extrapolate from the study if you think that it would be possible for sensory input to alter a word’s meaning, to give it a context that would mean one thing and not another…Pay attention and use a little thinking and you might learn something instead of jumping on an “oh, a mistake” bandwagon. It just makes you look foolish and weak minded…

  96. sparks -  April 12, 2012 - 6:24 am

    So where’s the bacon? This article was about sounds, not smells.
    Interesting but deceiving tagline.

  97. aj -  April 12, 2012 - 6:19 am

    i did not read it 2 many words

  98. John M -  April 12, 2012 - 5:13 am

    What did the article have to do with Bacon??? You guys did that once before … leading with something in the head and then never mentioning it in the article.

  99. Mimi -  April 12, 2012 - 4:53 am

    the title of this article is very misleading!! it has nothing to do with bacon! and we all know the pavlov theory…!!

  100. Darren -  April 12, 2012 - 4:28 am

    Is it possible that the results were because of expectancy? What I mean is, the participants would have thought that the two pieces of toffee were different – in their mind, what would be the point in giving them the same piece twice?

  101. k.g.parthasarathy -  April 12, 2012 - 3:14 am

    I am amazed to read the news. I have never had such experiences conscientiosly.. While watch movie we arre munch some thing. Tsound of the music varies according to scene. We do not find any difference in the taste of the food we are eating. I definitely did not feel any difference so far. After reading this I must try. Unfortunately I don’t see movies these days. But I can try while watching sports events in television.

  102. Pete P -  April 12, 2012 - 12:31 am

    Read the title for bacon. Found none.
    Sensationalism much?

  103. Renrut -  April 12, 2012 - 12:02 am

    They did this two hundred years ago with a dog, its food and a bell

  104. Anthony Souls -  April 11, 2012 - 11:54 pm

    What they are stating in the title is: Can a smell (such as bacon) cause you to interpret a word differently, like sound with taste? Than the article goes on to describe the scientific studies behind sound affecting taste. Why are people so fixated on bacon? Lol.

    Take care,

  105. Bacon -  April 11, 2012 - 11:16 pm

    This research has nothing to do with bacon. Furthermore, the methodology makes no sense. If every participant hears the same tone first we cannot say that it was the tone that had anything to do with the taste of the toffee. Tones would need to be counterbalanced. It may be the case that toffee is more savory on the first bite anyways and more sweet on the next, irrelevant of acoustic tone. This article is not very well established and my biggest concern is that I was excited to read about bacon!!

  106. Vanessa C -  April 11, 2012 - 10:06 pm

    I wish I ate meat to try on this theory also! Well to bad……

  107. Sam -  April 11, 2012 - 9:10 pm

    Everybody we all know that the title is very off topic from the rest of the article, but instead of everybody disguising that I would like to state that this article was very interesting. I especially think when they said about what music to play in a restaurant during the courses. Other then the title I think this article was very informing.


  108. alejanderp -  April 11, 2012 - 8:43 pm

    people i understand that the title of the topic is not very specific to the full content of the article but the point is this article has more to do with only one specific scent such as the scent of bacon and people i acknowledge that you are probably older than me but seriously some of u people posted the most ignorant,obnoxious, and unsatisfactory posts i have ever seen.

  109. Science? -  April 11, 2012 - 8:39 pm

    If this study was ever conducted, it has a fatal flaw. Have you ever eaten a dessert where the first few bites were nice, but the last few sickly sweet? Coupling one bite after the other with different music while trying to evaluate the perception of savory and sweet makes no sense. The second bite is not independent of the first. Perceiving greater sweetness (because toffee is made of sugar) may just be a property of the second bite. Now if the subjects were dogs and had eaten bacon, maybe the perception of sweet with higher pitch could be valid.

  110. Lou Nattick -  April 11, 2012 - 8:35 pm

    I have a slight case of graphemic synesthesia. Each letter of the alphabet has a definite colour to me which I won’t list here. I just didn’t know the name of it until I read the article. This totally makes sense to me. I can even associate a colour with the months of the year and the days of the week. Am I the only one who does this?
    ( I “see” music too….)

  111. Andy -  April 11, 2012 - 8:31 pm

    How does bacon effecting the meaning of a word have anything to do with sound pitches changing the flavor of the food? The credibility of this article just went to 0 in my book, if you can’t even put a title that similarly relates to the article you are writing you need to retake intro to comp and learn how to increase your credibility as an author. Tricking someone into reading a post with a catchy title that is completely opposite from the content is not a way to catch and keep readers.

  112. N -  April 11, 2012 - 8:19 pm

    Many people can’t read very well. What did bacon/words have to do with this article? The article spent the entire time telling of a study that further proves the niceties of synesthesia and the article clearly said, from here, how can we think of experiments that could prove the smell of bacon influences word meaning. It was made clear why this “random” task was proposed, because its a dictionary website and they would like to spin the synesthesia round to have a focus on words, to get you all thinking. Why bacon? Because its an article, and it needs readership, and there’s a great audience in this day and age for the word bacon nearly anywhere. I really don’t see what all the trouble was about?

  113. Monotransitivity -  April 11, 2012 - 8:10 pm

    Terrible title, totally off point! What was the writer thinking of??

  114. GabZ -  April 11, 2012 - 7:22 pm

    It said the word bacon. Stupid site creators are SMART

  115. bacon is very tasty -  April 11, 2012 - 6:56 pm

    bacon? cool… i wanna know i wanna know. seems intresting if it has to do with bacon! :D

  116. Wow -  April 11, 2012 - 6:26 pm

    Who even smells bacon

  117. Wow -  April 11, 2012 - 6:24 pm

    Who would even smell bacon?? I think that no one would because it just Isn’t a food to smell

  118. aydan nyberg -  April 11, 2012 - 6:06 pm

    ewwwwwwwww bacon im a vegitarian ohh and pray aydan nyberg a boy with lukemia

  119. bacon lover -  April 11, 2012 - 5:50 pm

    what does this have to do with bacon

  120. April -  April 11, 2012 - 5:46 pm

    Huhhh???? and No Name,

    That’s weird, it showed me as the first person that had commented back when I commented. Weird! I want to know that too. But then again, it seems a bit far fetched. If we called Bacon, by another name, that wouldn’t change the delicious taste of it. We could call it Apple and it would still taste good. A name is just a name. It’s the quality of the actual item that counts.

  121. mia -  April 11, 2012 - 5:30 pm

    I agree that the title was off-topic. I would have called this “Eat to the Beat”

  122. j -  April 11, 2012 - 5:18 pm

    W. T. H. O_o … Guess this is just an experiment how many people will read an article if they are led to believe it is about bacon…

  123. Engaged -  April 11, 2012 - 4:55 pm

    Oh man your a vegetarian? You must make a big difference in the world.

  124. Karol Altamirano -  April 11, 2012 - 4:54 pm

    This reminded me of the icecream trucks that would go around my neighborhood. They would play high pitched jingles and songs. You automatically think sweets and want sweet. I can’t imagine the icecream trucks playing lower pitched music and I don’t think I have ever heard them do that. I wonder why.

  125. Cyberquill -  April 11, 2012 - 4:44 pm

    Wondering how a restaurant is supposed to play lower pitched music during the main course and higher pitched music during dessert … unless, of course, the place is closed for a private party end everyone is served the same course at the same time.

  126. Jojo -  April 11, 2012 - 4:39 pm

    Dude… the title of this is so misleading. WHHERES THE BACON?

  127. coopa -  April 11, 2012 - 4:39 pm

    I like The Hunger Games. On on Catching Fire! That’s Book 2. It’s really good! Gale just got whipped, and so did Darius and Katniss. Gale was whipped 40 TIMES on the back! Darius and Katniss were both whipped on the face. Katniss was okay, but Darius wasn’t. Anyway, Katniss, Peeta, and Haymitch brought Gale to Katniss’s house, because her mom’s a great healer. She started to repair Gale, when Katniss started to scream at her, and she was banished from the room. Peeta and Haymitch but her in her room upstairs, and they talked about the uprising in District 8, and how Katniss wants to run away. Then, the doorbell rang at 1AM, and that could only mean one thing…Peacekeepers! So Haymitch runs down to get the door. And guess what? I stopped reading there, because class at school was over! Have a nice day, everybody!

  128. Kt -  April 11, 2012 - 4:17 pm

    Thats cool. So, relying back to the first question, does the smell of bacon effect the meaning of a word. I say yes, but how it affects you and how much I affects you are subject to change. Let’s say, for instance, you hadn’t eaten anything all day and you we really hungry. If you smelled bacon you would probably be more ocused on that than what people said. Even if you aren’t hungry it can still be distracting because, let’s face it, bacon smells yummy ^^.
    But other things can affect it as well. Imagine you’re in a very important meeting at a nice hotel, and as you are listening you smell baon being cooked in the kitchen below. You would probably just ignore the smell and continue ith your job. In an important meeting you probably wouldn’t want to risk losing your job over some bacon. But if you were with some friends you might not push it aside.
    It’s all a precarious balance of stimuli. A complex code no one, not even among the smartest people in the world, has been able to decipher.

  129. Syd -  April 11, 2012 - 4:17 pm

    I can see where you were trying to go with this and it was an interesting topic, but the article was a bit of a disappointment. You never did make the leap from the connection of sound and taste to the connection of smell and word definitions.

  130. Huhhh???? -  April 11, 2012 - 4:07 pm

    I actually want to know if the smell of bacon can affect the meaningof a word.

  131. Huhhh???? -  April 11, 2012 - 4:06 pm

    April is right. This has absolutely nothing to do with bacon. You should not have called it that. By the way, Alice, that was really random.

  132. Sheesh -  April 11, 2012 - 4:06 pm

    Yeah … the title makes no sense. This research is about one sense affecting another sense. Since when is determining the meaning of a word a sense? Why would one sense affecting another sense have anything to do with the smell of bacon (a sense) affecting the way we think about a word (not a sense)?

    This world is madness!

  133. Manish -  April 11, 2012 - 4:03 pm

    Music has an impact on our moods. Iam not surprised with this discovery that music can alter the experience of what we eat. I have found to enjoy my food more when soothing music plays, however sometimes the same food I enjoy when high pitched music plays. In instances I guess it is based on the mood Iam in. Point to agree is Music does alter the experience of eating in whichever mood you are in for good or for bad is a debatable point.

  134. derp -  April 11, 2012 - 3:30 pm


  135. Brooke -  April 11, 2012 - 3:13 pm

    Small children seem to most often prefer sweet foods. Small children are also able to hear higher pitched sounds and frequencies than adults. The general consensus is that children’s taste is greatly influenced by what foods they are introduced to from a young age. Perhaps their taste experience is also being influenced by their hearing and sounds that are imperceptible to adults.

  136. Jaswinder Sandhu -  April 11, 2012 - 3:09 pm

    It is interesting to know that such experiments are going on, but Ivan Pavlov’s experiment was to show that senses can be associated with other cues. I lost my sense of smell for a few years after I was treated with high energy radiation for burning my cancer cells in my oro-nasal cavity and sinus areas. Doctors had told me I’d never smell again, but my sense of smell is back to some extent, though not fully. I can smell certain things but not others. Still I am not sure of what I can and what I can’t. If a researcher wants to use me as a subject for his/her experiment, I can volunteer for that.

  137. Greg -  April 11, 2012 - 2:54 pm

    This is interesting:

    Research reveals why airplane food tastes so bad

    Mile high: Are you disappointed with airplane food for more reasons than its inflated price?

    Apparently food tastes so terrible thousands of feet above the Earth’s surface not because it’s truly bad to begin with (though that may be true in some cases) but because of the environment. Researchers from Unilever Labs and the University of Manchester blindfolded study participants and had them sample meals in silence and then with loud white noise playing in the background.

  138. Ebony -  April 11, 2012 - 2:46 pm

    I think, definitely, context is already an important part of language; like if you were just talking about, say, whether exotic animals should be kept as pets and then someone says “I think it would be cool if I had a Jaguar” you would assume they meant the animal, but if you had just seen a car commercial then heard the same sentence you would likely think of the car instead. In regards to other senses, I think the same thing applies: if you hear/see/touch/etc. something you associate with the jungle (say, heavy rain or bright colours) a Jaguar is a jungle cat but if the sense is related to cars a Jaguar is a car. Maybe.

  139. Kevin -  April 11, 2012 - 2:29 pm

    From new brain imaging we know that their is no area of the brain that is specifically set up to decipher or write the written word. Instead it is a combination of brain activity between the auditory processing and visual centers of the brain. Unsighted People using brail will have increased brain activity in the auditory and sensory processing areas of the brain.I wonder if it is a pavlovian reaction to music that you think is pleasuable. My son studies to loud metal playing and I don’t understand what he is learning.

  140. Jane -  April 11, 2012 - 2:16 pm

    Every ice cream truck has relatively high pitched music, which we associate with sweet food.

  141. Alice -  April 11, 2012 - 2:01 pm


  142. Alice -  April 11, 2012 - 2:01 pm


  143. WeAll McGurk -  April 11, 2012 - 1:43 pm

    The senses are connected in ways that we do not fully comprehend. And it seems that the more you play with them, the easier it is to realize how ignorant we are about what our brain truly is doing behind the scenes. The results found in the study discussed in this post do not surprise me. They basically restate that input on one sense affects the perception or function of another sense. I have seen this before in a study called the McGurk Effect. It is actually spooky how our sense of vision can override what our ears are hearing and make us think we are hearing something else. Take vision away, and you hear reality (?). Many videos of this subject can be found on YouTube, and you too can experience the McGurk Effect here:

  144. April -  April 11, 2012 - 1:38 pm

    In what way does this article have anything to do with Bacon. Apart from the title, there is no mention. If I had written this article and turned it into one of my English Teachers from High School, they would have given it a bad grade for being off topic.

    A better title for this post would be something along the lines of this: Sounds Affect the Taste of Food.

  145. No Name -  April 11, 2012 - 12:29 pm

    i didnt get this article. i dont even smell bacon cuz im a vegetarian!!! :)


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